If you do not have a funnel, you might risk wasting money and marketing resources on the wrong prospects. Without a process for attracting and nurturing leads, you will get stuck trying to convert anyone and everyone. This will create a confusing situation for your sales team. But through the digital marketing sales funnel, you can create a system that will help identify and convert unicorn leads.

 

This means you can generate leads, guide them through the customer journey, and ultimately deliver qualified prospects to your sales team. Digital marketing course are also pretty much beneficial. Below is some information on how to build a digital marketing funnel to attract your ideal prospects, nurture qualified leads, and automate sales outreach.

 

 

Digital Marketing Funnel

By digital marketing funnel, it means a system that guides potential customers from getting to know your business to purchase your services and products. Hence with the help of a funnel, you can target prospects with the information, assets, and offers needed to make a decision. The main motive of a funnel is to lead prospects from awareness to conversion in an efficient manner. Therefore a well-designed system can boost the conversion rate and increase revenue by reducing unnecessary costs.

 

 

Stages of a digital marketing funnel

A simplified digital marketing funnel has three stages that guide prospects through the journey of the customer efficiently. A simple breakdown of the digital marketing funnel is:

 

●        At the top of the funnel

Introduction of the business, improving awareness, and creating interest

●        At the middle of the funnel

Providing values, addressing the main points, and demonstrating solutions

●        At the bottom of the funnel

Offering revenue, sales, and subscriptions with well-timed offers

 

Since a funnel has three stages, it does not mean that you only have three actions on your hand before getting a sale. One or more rounds of remarketing are often included in the middle stage of the funnel. Most of the funnels also consist of multiple channels to create extra touch points. It might include organic social media, Facebook ads, email marketing, pay-per-click ads, SMS marketing, or content marketing.

 

 

Steps to Build a Digital Marketing Funnel

It might seem complicated, but it is pretty simple to build a digital marketing funnel if you follow the basic steps mentioned below:

 

●        Defining your buyer persona:

The foremost step in building your digital marketing funnel is to define your buyer persona. You can consider it as a fictional character that represents your ideal customer. Defining your buyer persona has multiple advantages. Some are:

 

1.      It will help you empathize with your customer.

2.      You can identify the needs of the customer that are both in the current and the future.

3.      You can understand how they make the decision of their purchase.

 

Therefore by defining your buyer persona, you can create content that is most relevant to them. Besides this, it will also give you an insight into building the most effective and efficient digital marketing funnel for your targeted audience. Hence you will get a quality of marketing that is pretty high.

 

●        Mapping out the journey of the customer

By mapping the journey of the customer, you will get a visual representation of the steps that are potential and taken by customers, from becoming a visitor to signing up or purchasing your product. Therefore mapping out the exact steps and touchpoints are essential as it will help you in:

 

●        It effectively nurtures the leads.

●        You can measure the lead quality along with conversions.

●        You will be able to uncover new lead generation channels.

●        In your lead generation funnel, you can discover and eliminate friction points.

 

Research has shown that managing the customer's journey can improve the sales cycle time by 18X. Hence, mapping the customer's journey is essential to building an optimized digital marketing funnel.

 

●        Making use of social media to create awareness

Social media platform boasts nearly around 4 billion active monthly users, making them the most effective channels for driving brand awareness. Below are some tips on how to use social media to drive brand awareness.

 

1.      Choosing the right platform

Lookout for platforms frequently used by your targeted audiences and focus on those

 

2.      Optimizing your profile

Optimizing your profile will allow people to quickly identify and connect to your brand

 

3.      Try to use trendy hashtags

Trendy hashtags are going to help users in finding relevant posts quickly to gain some exposure and leverage those that are trending

 

4.      Engaging with your customers

Make sure to engage with your followers and other brands and hop into trending conversations

 

5.      Tag various persons:

Tagging influencers, customers, partners, and other relevant people will help you to extend your reach

 

6.      Try the news jacking technique

This technique involves creating posts that revolve around current and trending news

 

7.      Hosting live events:

Because of their interactive nature, people love live events; hence try to capitalize on this and host live events.

 

●        Build a robust database and convert leads into customers

A good customer relationship manager is necessary once you drive a decent amount of leads. Not only does CRM act as a database for your contact list, but it also helps in:

 

1.      Segmenting the list

2.      Qualifying your leads through lead scoring.

3.      Managing your sales pipeline from a central place.

4.      Streams the sales process.

 

Another significant benefit of using a CRM is it helps increase the chances of converting leads to customers. The reason is that the CRMs are efficient at creating positive customer experiences. Hence by automating the lead nurturing process through CRM, you can ensure that each of your leads gets the right content at the right time. Therefore their transition through each stage of your sales funnel is pretty smooth.

 

 

 

 

A digital marketing sales funnel can be a significant part, mainly if you use automation to streamline the process. You can automatically generate and nurture leads using channels like Facebook ads, Instagram posts, and SMS messaging. There are also many tools and digital marketing training available that are great for growing companies. The reason is that you will still be able to nurture the leads from your audience without any heavy time commitments. A steady flow of leads is significant to grow your business. For that, you must have an optimized lead generation funnel.F